When I walk around I see a lot of people with their heads down. often without thinking before they speak. " Kill Your conscience is about that dynamic where you're looking at your smartphone 23 hours a day, and everyone has an opinion, and everyone says what they need to say. It's the other dimension of the individual, where the other side of them is going, ' Nothing about me is ordinary/My friends all say I'm going crazy/I don't hear a word that they say/Because the voices in my head are legendary/But I'll never tell them where the bodies are buried/It keeps them coming back every day.'" Kill Your Conscience And then you start going into the psychological part of the song. It's like your alter ego jumps into the room all of a sudden, and starts messing you with you and pushing you around a little bit. It opens with, ' Who's the victim now/Stand up and take a bow/Face right, face left, face everyone you disrespect/So who's the asshole now?' It's the part of the record where the person starts to put things together." Attention Attention This is where it's starting.' They're freaked out, but all of a sudden they've got to start asking questions. Have you ever noticed all the track titles on the album are capitalized? It is on purpose! It is made to shake you, make you become more self-aware, and make a positive change."The person has got to a place where they're like, 'OK. And that is the thing: Shinedown created an intense, hour-long music video which wants you to think. With all these thoughts swirling around our heads while taking in ATTENTION ATTENTION, it is impossible not to wonder…What am I doing to make my life better? Or, why do I continue to seek affirmation from a virtual world that does not even know who I truly am? We can go on about the feelings the film evokes, but that decision is really up to you to make. Additionally, it touches on the vanity we possess in creating a false sense of ourselves for others to see. These, of course, include the disconnection we have from others and ourselves, in great part due to our obsession with electric devices. There are the obvious symbols/signs dispersed throughout the film. It is about one’s own lack of self-confidence, their inability to recognize destructive behaviors, and how it all inhibits their ability to reach their true potential individually. Why? Well, because this is a story about all of ‘us,’ and well, we are all a bit anxious. Those who have seen the previously released music videos understand there is a bit of anxiety present in their overall atmosphere. Shinedown clearly want to drive home a message it is outlined in the music on the album and now the visuals on the screen. Now, it would be easy to critique the film by simply breaking down each music video one by one, but in truth, there needs to be an element of surprise with this viewing experience. All this in mind, wouldn’t it be something if there were additional pieces to the puzzle within the videography of the album? What if there was a full-length film that filled the gaps and tied it all together? Well, that is exactly what Shinedown had in mind, and on Friday, September 3rd, 2021, they debuted their feature film ATTENTION ATTENTION, a cinematic experience of the album by the same name. 2017, Old 2021) and Melora Walters ( Boogie Nights 1997, The Butterfly Effect 2004). All directed by Bill Yukich, who has worked with everyone from Godsmack to Beyoncé, each video also features Shinedown, along with several repeat cast members, including Actresses Francesca Eastwood ( M.F.A. An album that raises the question within oneself to wake up and take your lives back, ATTENTION ATTENTION could be more timely than ever in the current state of the world where it seems everything is coming apart at the seams.Īlso an album that produced some stellar music videos – “DEVIL,” “THE HUMAN RADIO,” “GET UP,” “MONSTERS,” and “ATTENTION ATTENTION” – you could not help but notice there was an intertwining thread between each of them. Still hungry, they stunned their fanbase in 2018 with the immaculate concept album ATTENTION ATTENTION. Overcoming obstacles, they rose up, conquered, and continue to grow as a high-power musical entity. Producing heavy and passionate music, Shinedown burst onto the Hard Rock scene with a bunch of hype but soon surpassed all of it. Over the past 20 years, you would be hard-pressed to find a more enduring and successful Rock band than Shinedown.
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